JIMMY´Z Cargo Shorts Black

Surf. Skate. Relate. The iconic brand JIMMY´Z was founded in 1984 in Malibu, Southern California. Renowned sculptor, painter, and surfer Jim Ganzer had the idea to create clothing for surfing and the beach. And so, all-cotton shorts with side Velcro closures were born. This concept ultimately shaped the way surfers and skaters wore clothes in the 80s. The original name, however, was JIMMY´S (Jim's). For legal reasons, Jim could not register his name as a trademark. And thus, JIMMY´Z was created. The "Z" in the name stands for "E-Z-IN, E-Z-OUT." Where did the car in the logo come from? As a teenager, Jim owned a 1950 Ford Woody, which he used to transport his surfboards to the beach. In the first year, Jim sold 3 million dollars' worth of goods, thanks in part to an aggressive and unique print advertising campaign that even Cindy Crawford pointed out. At JIMMY´Z, we have a passion for what we do and live the lifestyle we sell. We have support from riders like Steve Caballero, Dave Hackett, Mike McGill, and many other riders from the golden era of skateboarding.